Keith Bradsher with The New York Times wrote an article entitled, "Name Hurts Main Unit of A.I.G." reporting that:
Less than two months after changing its name, the biggest and best-known unit of American International Group is preparing to change its name again, in the latest sign of damage to one of the world’s most famous brands….
A.I.G. changed the name of the worldwide holding company for its property and casualty unit to American International Underwriters in early March…..
“The advice we’ve received is A.I.U. may be a bit close to A.I.G. — we don’t want to appear as the same leopard with different spots,” Mr.[Leslie] Mouat said in an interview, adding that he was told only Saturday of the decision to change the name again, which has not been publicly announced….
In a similar story Jake Bernstein of ProPublica indicated that Lehman Brothers changed their name due to the bankruptcy and have now been able to receive additional TARP Funds in his article entitled "Lehman Mortgave Servicer on Life Support Gets a Piece of TARP":
If any more proof is needed that the intersection between the government and the financial sector has become hopelessly convoluted, look no further than Aurora Bank. Until this thrift recently shed its name, à la AIG (which is still picking a new moniker), it was known as Lehman Brothers Bank , a division of the now-bankrupt holding company of the same name. Since Lehman is synonymous with bankruptcy, the still-active but wobbly thrift renamed itself Aurora Bank last month. It got the name from its own less controversial subsidiary, Aurora Loan Services .
There is no need to worry in these troubled economic times about your hard earned tax money, it is still going to help those that need it the least. Whether you are a Republican or a Democrat, I think you would agree with that statement.
If you are a Republican you think the people receiving government benefits, ie food stamps, Medicare, & Medicaid, need your money the least. If you are a Democrat, you think the greedy corporations receiving all the TARP money, vis-a-vis tax money, need it the least and deserve it the least.
Who’s right and who’s wrong? Without pointing fingers, who cares-who’s right and who’s wrong? Let’s figure out how to make the system better, have the mass public be more informed, and find our balance. These are the hopes of this young, American lawyer. (young is a relative term).