If 100 people were polled about the the most important aspect of their insurance company, sadly 90 percent would say the cost, or price. Yet, what good is paying insurance premiums if you are never going to be able to have peace of mind in the time you are in need of that insurance coverage? What? You never thought about actually having to use that insurance coverage?
Automobile insurance is mandated by most states, homeowners and property insurance is mandated by most mortgaged backed lien holders. When your life insurance policy goes into effect you won’t have to worry because you’re dead but wouldn’t it be comforting in your final days to know that your family will have no additional worries or hassles?
Then do your homework or just Google the insurance company you are thinking about engaging in coverage of your most valuable assets-you and your family! My friends ask me all the time what are the best insurance companies on my end to deal with. Of course I am jaded and cynical but there are those insurance companies that are fair and equitable. There are more that are inequitable and immoral but those are easy to find in an Internet search. Try Googling "Allstate sucks" to see what comes up.
A new corporate print advertising campaign reminds commercial and personal insurance purchasers and their agents and brokers that an insurer is only as good as its financial strength and its willingness to pay its claims in a fair, prompt and hassle-free manner.
The reason this campaign caught my attention in a recent magazine was not the headline but the photos. I have posted links to two of my favorite photos from their advertisements below.
Be in the 90% of people that talk about insurance costs, not in monetary value, but intrinsic value that go much further in your time of need.